Content Creation/Marketing

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Content Creation &
Marketing

What is content you ask? Anything you see online, be it Videos, Pictures, Animations, Music and even Graphics, that’s what Content Creation is and that’s what we do.

We make more than just the words and design of your visuals, we’ve identified that your brand content needs to embody the essence of your business and position in your industry. From the logo and colors to the voice and style of your communication, your brand creatives should be designed to connect with your customers on any channel or device.

That’s why it’s incredibly important to have a tailored approach to your brand content and a strategic mindset to help you connect with more people and that’s where we come in. Digital content is a powerful and impactful tool – especially when it comes to mastering the nuances and intricacies of the ever-evolving initiatives within PR, Comms, and Marketing. Our Digital Content Studio gives you access to a full suite of content creation capabilities that enables them to quickly create, optimize, and distribute carefully curated digital content.

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Content Marketing Campaigns

Content marketing by Impression calls on our vast knowledge across a wide range of marketing tactics. You can expect our content marketing campaigns to cleverly dovetail with any existing activities you’re managing yourself or through your partners, whilst also capitalising on SEO, PR and paid media knowledge across our team to get the best return for your investment.

Campaign Ideation

The detail of your content marketing campaign will depend on your goals and aspirations. Our content marketing specialists work closely with you to understand your KPIs and craft effective strategies to meet them.

Concept Optimisation

Your initial campaign idea is assessed for its potential benefits to ensure we get as much value from it as possible. Expect our SEO team to optimise content, our PR team to help find the news hooks and our paid media team to ensure everything is trackable.

Design & Build

Your content marketing campaign can be anything from a simple content hub right through to a large scale interactive asset or tool; depending on your needs, we can brief your internal design/dev resource or use our own to deliver in the format best for you.

Promotion

Content optimised for search, promoted through paid media and outreached through digital PR provides the best return on your investment, ensuring no promotion channels are left on the table. The aim here is to build – and keep building – audiences for your brand.

Content Marketing Services

Our content marketing service focuses on two core KPIs: audience expansion and data capture.

This means that content marketing is ideal for any business looking to:

Grow into new audiences
Build a larger pool of proven audiences
Create audiences for paid social and display remarketing
Capture social data for organic social and paid social ads
Capture email data for email marketing and the creation of lookalike audiences
Get more value from SEO content tactics

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Advantages

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Our digital marketing team is always ready to help. Give us a call, drop us an email, or just fill in the form below to instantly schedule a call with us.